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Images and visual elements are an important part of Loving New York. This is simply essential, especially with such an emotionally charged topic as travel. Which is ultimately reflected in the visibility and rankings of the website: screenshot sistrix_rankings2 The image shows a small excerpt of the top 1 rankings at Sistrix. All keywords that are related to the topics “sightseeing” and “visiting New York”. The result is quite impressive rankings for relevant search terms with a lot of search volume and relatively little competition. So it's worth providing content to satisfy your users on the one hand and attract traffic to the website on the other: screenshot_keyword-planner_example New York, the city that never sleeps…Show your users that you are the expert in the field with information about relevant search terms.


As the search volume shows, there is great demand here. The free SEO course from Special Data Seocracy Do you like this blog post? If you want to regularly keep up with the latest trends in online marketing, then subscribe to our newsletter now. At the beginning of the free subscription you will receive a daily email to get you fit in SEO - for 5 days.  Click here for the registration form. The advantage of such a holistic website is that you can be found for many different information-oriented search terms if you cover the topics. Seen through SEO lenses, you have a lot of relevant keywords for which you can potentially gain good rankings. This is particularly worthwhile if you only have a limited number of products or services that don't necessarily require explanation.




Example 3: Online shop with further, inspiring content screenshot springlane_example The Springlane website sells select cooking utensils. However, the focus of the site is less on the product range than on the recipes, cooking knowledge and online magazine. The company shows in an exemplary manner how the transaction-driven eCommerce area (product focus) can be optimally combined with information-driven and inspiring content. In addition to tips & tricks, guides, cooking school and product knowledge, the user has the opportunity to try out a wide range of recipes for cooking, baking and frying under recipe ideas. As the rankings on Sistrix show, the strategy is working.