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At first glance, the resulting photos don't seem to fit at all. Neither is the reference to the Black Friday promotion visible, nor do the images match the mood of the customer and target audience. In the right-hand field, you can read the text prompt that Meta automatically created based on the original image. Here, the briefing can be adapted to the AI. However, I'm immediately disappointed by this feature: the text mentions a woman, but the image generation also shows men with bags. Likewise, all other descriptions regarding clothing, the direction of view, etc., are not interpreted correctly.
Meta is rapidly advancing in the field of automation and AI generation. We already launched Advantage+ products in 2022 and use them daily with many of our customers. This speeds up setup and allows us to devote more time to ad creation.
Meta's new AI features clearly show that they are still in the public development phase. In 2024, text variants will only be dominican republic phone number data generated in English. We believe the results are already impressive. This feature definitely provides some inspiration for copywriting! However, we've been disappointed with the image AI so far. The resulting backgrounds and full images didn't look entirely realistic and contained some design flaws. Therefore, this feature should only be used in 2024 to gather some inspiration. Unique visuals are now the essential recipe for a successful Meta Ads campaign. This is how the algorithm recognizes your message and can accurately deliver the visuals to the right target audience. If you need support with ad creation, please contact us for a free, no-obligation initial consultation. And don't forget to subscribe to our newsletter and stay on top of our performance!
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